For Profitable Independent Business Owners Earning $10K+ Monthly

S.C.A.L.E

Systemize

Curriculum

Automate

Leverage

Elevate

Scale Past Your $10K Plateau... Without Burning Out

Holistically Simple PMA | The Whole Operation, Holistically Simple

For Established Martial Arts, Fitness & Wellness Operators Earning $10K–$50K/Month

The whole operation.
Holistically simple.

The consulting firm and software company that gives established operators their entire stack — programs, curriculum, software, and consulting — under one private membership. We built it and proved it on our own floor. Now we run it with you.

Take the Operator Assessment →

Real Numbers from a Real Operation

Proven on our own floor first — and at two U.S. military installations. Not vague testimonials.

2 U.S. Military Installations
(Langley AFB & Fort Eustis)
95% Pilot-Program Retention
(documented)
63% Operating Margin
(Norfolk operation)
1,500+ Students Trained
on the system

Why Most Established Operators Hit a Wall

You've proven your model. You're running a real martial arts, fitness, or wellness operation doing $10K–$50K/month. But you're stuck in a trap:

  • Working 60+ hour weeks that don't produce proportional revenue — the admin layer grows with every new client
  • Running 8–11 disconnected tools — bookings here, email there, a separate billing processor, a curriculum spreadsheet — none of which talk to each other
  • A revenue plateau that isn't a client problem — it's an infrastructure problem
  • No outcomes visibility — generic tools don't measure what actually matters to your members
  • Marketing that only runs when you have the time to run it
  • Your curriculum living in your head or a Google folder — not a platform that tracks progression and proves it

The math stops working: you earn more, but work harder than when you started.

The trap isn't you — it's the traditional model. Franchises take royalties and control. Generic SaaS was built for e-commerce, not your floor. Holistically Simple PMA was built inside a real martial arts, fitness & wellness operation — and proven at two U.S. military installations.
S — Systemize

Systemize Your Operation

"Your workflows live in your head. Onboarding, rebooking, late-payment follow-up, instructor notifications — if you don't do it, it doesn't happen. You're the bottleneck."

The Transformation

  • Before: 8–11 disconnected tools, manual admin, nothing runs without you
  • After: one login, one member record, workflows that run while you teach
  • We consult it — audit your stack and design the operational backbone
  • The software runs it — built once, runs always

How the Platform Delivers It

  • Unified CRM, bookings, billing & scheduling in one place
  • Automated onboarding, rebooking & late-payment workflows
  • Instructor & staff notifications that fire on their own
  • One member record — every interaction logged, nothing dropped

"We built the largest Light Sword academy in America from zero — 68 students in six months from a standing start — by systemizing the operation first. Every workflow on this platform is one we proved on our own floor before we'd license it to yours."

— Sifu Edward & Julliana Armstrong, Co-Founders

C — Curriculum

Install Proven Curriculum

"Your program lives in a binder or your head — not a platform that tracks rank, progression, and outcomes. And building non-traditional curriculum from scratch is a years-long project you don't have time for."

The Transformation

  • Before: curriculum in your head, no progression tracking, nothing to license
  • After: proven, non-traditional programs deployed inside your facility
  • License-ready: Light Sword, Total Saber Fit, Saber Chi, Dragon Cane Master
  • Not a franchise: licensed programs you run under your own brand

How the Platform Delivers It

  • Multi-discipline belts, curriculum & grading engine
  • Rank & progression tracking, reported automatically
  • Tournaments — brackets & live scoring (Pro)
  • Runs on AcadevoFit & Acadevo Martial Arts Pro

"We didn't adapt a generic tool and bolt curriculum on. We invented the martial art, built the rank and grading structure, and proved it on contract — then turned a decade of operating data into curriculum you can license and run."

— Sifu Edward & Julliana Armstrong, Co-Founders

What This Replaces
Annual Cost Breakdown

A representative operator stack vs. one platform — actual tools vary

Booking software (e.g. Mindbody)
$2,388/year
Email marketing (e.g. Mailchimp)
$600/year
Separate billing / payments tool
$480/year
SMS / texting reminders
$360/year
AI chatbot & content tools
$480/year
Website builder + hosting
$360/year
Curriculum / LMS or spreadsheets
$600/year
Scheduling / calendar
$192/year
E-sign / documents
$240/year
Staff communication tool
$300/year
TYPICAL FRAGMENTED COST:
~$6,000/year
Holistically Simple (AcadevoFit)
$497 once, or $149/mo
10 TOOLS BECOME 1:
~$4,200+/year saved
A — Automate

Automate Marketing & Delivery

"Every campaign only runs when you sit down to build it. Every inquiry needs your personal response. Your marketing stops the moment you get busy on the floor."

The Transformation

  • Before: marketing that only happens when you have time for it
  • After: campaigns that trigger from member behavior, not your calendar
  • We consult it — design the AI marketing & delivery flows
  • The software runs it — new-member, win-back & referral flows fire automatically

How the Platform Delivers It

  • AI suite — chatbot, content writer, menu & workout plans
  • AI marketing automation triggered by member activity (MA Pro)
  • Email/SMS nurture sequences — set once, run forever
  • New-member, win-back & event reminder flows built in

"Across ten documented events we converted 80% of day-passes to enrolled members — because the follow-up ran automatically, not when we remembered to send it. Automation is the difference between a busy floor and a full one."

— Sifu Edward & Julliana Armstrong, Co-Founders

L — Leverage

Leverage the Ecosystem

"You're making every call alone, with no real visibility into what's driving revenue or which members are about to leave — and no proven ecosystem behind you."

The Transformation

  • Before: no reporting, no network, decisions on gut feel
  • After: dashboards that show what's growing and who's at risk — before they go
  • Plug in: the Armstrong ecosystem — LSTA, Total Saber Fit, Dragon Cane Master
  • Stand with: a network of licensed operators running the same system

How the Platform Delivers It

  • Reporting layer — revenue, growth & at-risk-member visibility
  • Ecosystem integration with Armstrong programs & AcadevoFit
  • Licensee peer network — operators running the same playbook
  • Consulting access to the team that built and proved it

"We held 95% retention across our pilot programs because the reporting told us who was slipping before they quit. You don't need a bigger room — you need to see your room clearly, and have a proven ecosystem to plug into."

— Sifu Edward & Julliana Armstrong, Co-Founders

E — Elevate

Elevate to Outcomes

"You compete on price because you can't prove outcomes. And the clinical and corporate-wellness offers that command premium contracts are locked behind regulation you can't navigate alone."

The Transformation

  • Before: selling sessions, competing on price, no measurable proof
  • After: delivering measurable health outcomes you can put on a contract
  • Unlocked by the PMA: the private membership makes the clinical tier possible
  • Graduate up: win a corporate-wellness contract → move to Power Portal

How the Platform Delivers It

  • Power Portal — HIPAA-compliant, fully white-labeled
  • Telehealth, biometrics, bloodwork & DNA-based nutrition
  • Disease management & outcome tracking
  • Premium positioning for clinics, medical & corporate wellness

"Fit and Martial Arts Pro help you run the business. Power Portal changes the health outcome — and it's the only one that's HIPAA-compliant. The private-membership structure is what lets an operator deliver it at all."

— Sifu Edward & Julliana Armstrong, Co-Founders

This Isn't for Everyone—And That's by Design

This IS for you if:

  • You run an established martial arts, fitness or wellness operation at $10K–$50K/month
  • You already have a facility, clients, and a model that works
  • You want non-traditional, proven programs & curriculum — not a franchise
  • You're done duct-taping 8–11 tools together
  • You want outcomes you can measure and put on a contract

This is NOT for you if:

  • You're building from zero / pre-revenue (land your first clients first)
  • You want a franchise with someone else's rules and royalties
  • You want a generic all-in-one tool with a wellness sticker on it
  • You're happy with your tool chaos and your 60-hour weeks
  • You'd rather do it all alone than plug into a proven system

Two Ways to Work With Us

License the software. Bring in the partnership. Most operators do both — the software runs the floor, the partnership grows the business.

🖥️

Run It — The Software

  • License the platform built for your venue — Studio, Academy, or Clinic
  • Bookings, billing, member app, curriculum & AI suite in one login
  • From $497 once (or $149/mo) — own the operating system you run on
See Platform Pricing →
🚀

Scale It — The Partnership

  • Bring in the consulting side — from a DIY membership to done-for-you execution
  • Coaching, custom build-out & a peer network of real operators
  • From $97/mo to $3,497/mo — matched to your revenue and your goals
See Partnership Levels →

See How the Whole Stack Fits Your Operation

Take the 10-minute Operator Assessment. We'll map your current tool stack, show exactly where Holistically Simple fits, and what deployment looks like inside your specific operation. No generic demo.

Start Your Assessment →